I created this logo for a woodworking and engraving company, incorporating a visual of half a wood slice (“wood cookie”) paired with the engraving tool the owner uses. This combination clearly represents the craftsmanship behind the brand while giving the mark a distinctive, memorable shape.
For the typography, I chose a thick, playful font to reflect the fun and approachable personality of the business. The color palette is primarily warm browns to echo natural wood tones, accented with pops of yellow and red to add energy and visual interest. The final result balances craftsmanship with character, aligning seamlessly with the brand’s identity.
In my current role, I’ve started expanding into motion graphics and video creation. Recently, I’ve been producing glove-focused product videos that highlight the hazards they protect against and the key features they offer.
For Christmas 2025, I developed a playful social media campaign featuring Santa using our gloves while completing his classic holiday tasks. Every glove in the visuals was photoshopped by either me or my teammate, and all design work was created by me. The campaign included ads of Santa carrying his toy bag, baking and eating cookies, and driving his sleigh—each piece crafted to be fun, on-brand, and engaging for social media audiences.
I designed a logo for a gaming channel whose owner describes themselves as “an airline pilot who loves playing simulation games. I enjoy showcasing different games and finding any way to incorporate airplanes. After all, who wouldn't want to hear a pilot talk about planes all day?”
For the design, I made a plane the central element of the logo, creatively integrating one wing as half of a game controller to tie in the gaming aspect. The client was set on using purple but didn’t provide many other guidelines, giving me room to explore different concepts. After sketching a few ideas, I brought them into Illustrator and presented several options—the final design was selected with no revisions, combining aviation and gaming in a clean, memorable mark.
For this project, I developed a brand identity for a wedding-focused event planner. The goal was to create a feminine and soft aesthetic that felt elegant and approachable.
The color palette combines a gentle pink, deep blue, and cream to evoke romance and sophistication. As part of the branding, I designed a custom pattern featuring wedding-themed icons—cakes, hearts, and champagne—to add a playful yet refined touch that could be applied across various materials and collateral. The overall brand captures the celebratory and memorable nature of weddings while remaining stylish and cohesive.
I developed a brand identity for SOZO Co, a pottery business focused on growth and self-expression. The client wanted a clean, modern logo with a subtle edge to reflect her personality and brand values.
To reinforce the idea of a unified brand, I creatively connected the “Z” in SOZO to the “Co,” emphasizing that the name should be read as a single entity rather than “SOZO” and “Co” separately. The resulting logo is minimal yet distinctive, balancing elegance with a unique, memorable touch that aligns with the brand’s identity.
For Rachel's Bridal, the client already had a clear vision for her brand. My role was to bring that vision to life by creating a cohesive visual identity.
I selected a feminine, elegant font and paired it with a soft, rosy color palette to reflect the romantic and delicate nature of her wedding bouquets. The final brand feels polished and consistent, perfectly complementing the client’s existing concept while making it ready for use across marketing materials and packaging.
While applying for a position, I was asked to create practice ads for Starlink. Although I didn’t get the job, I’m still proud of the work I produced.
One ad highlights the power and capabilities of Starlink, visually emphasizing its connectivity and performance. The other features an illustrated, older-style power board, showing my approach to combining technical visuals with engaging design. Both pieces allowed me to experiment with clear messaging and dynamic layouts while keeping the focus on the product’s strengths.
